Always Advance

Always Advance

Nike

A time warped evolution of the Nike football shoe, starting with the 1988 Shark ending with the brand new 2014 Vapor Ultimate.

Technically the project is primarily state of the art CG animation and visual effects, but it also utilizes stop-motion animation, time-lapse, still photography and even a little live-action.

DIRECTOR: Joshua Cox
DIRECTOR: Chel White